Are you a webmaster with you don't know what to do with it? Have you ever had the opportunity to learn about SEO? If you've not, you should look into it! SEO (Search Engine Optimization) is the top factor businesses should consider for their website.

What is SEO?

SEO refers to how your website is placed in Google or how your site is found online. This is vital for anyone who has a website, whether you know it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! How you rank on Google is how people discover your website. Investing money in your companies site will benefit you over the long term.

How do I begin?

If you own a WordPress website, SEO is super easy to put in place on your site! There's a plugin you can download called Yoast SEO. Yoast is a super simple tool that can help businesses get their websites ranked for key words! After you have downloaded Yoast and open each page in the backend of you website and choose a keyword for that page.

Keywords

Keywords can either make or break your website. Using Google Analytics it is possible to identify the keywords that can aid your site's ranking on Google. Spend some time researching your keywords, and then choose the right ones. If you use Google Analytics you will find a couple of different numbers. Don't stress! The primary thing to focus on is the level of competition for your chosen keyword. When you choose a search term, Google Analytics will tell you how high the competition for the keyword is. Be careful. Crevand If you are not a large company and you choose an extremely competitive keyword, you most likely will not be ranked. Type in your keyword and then search for a search term that has a "low" competitive level.

Another point, do not make use of your keywords on more than one page. If you select a keyword for a single page, make sure to look up a related keyword however not the exact. Selecting the same keyword for more than one page could cause your pages to fight for the top spot. Your pages will compete with each other for ranking which means they will likely not rank at all.

If you must utilize that same phrase, make one page a "capstone" article page. This will differentiate the most important page from the page with the similar keyword. However, only do this if you NEED to.

SEO Ranking and SEM Rush

Once you have your keywords, it is important to monitor how they are doing. My preferred website to do tracking this process is SEM Rush.

SEM Rush can help you determine how your website is performing on Google. Make sure to run an initial report prior to looking for keywords so that you can evaluate how it began and what it's performing after all the efforts. The most effective thing to do is to run a report at least once a week. This will help you monitor how your keywords perform. SEM Rush will also run other reports on your behalf. It will let you know whether you have broken backlinks, or if you need to create some alt texts for your pictures. These aspects can all improve your SEO rankings.

Cover it with a bandage

Make sure to run all the reports required and analyze SEO. SEO is an important factor in marketing and can make a huge difference in your site's visibility. Making the investment in SEO can help drive many visitors, both old and new, to your page! Study up and read articles since this will change your business!